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WHAT WE DID

PROJECTS＆EXPERIENCES

Previous Projects | Lean Product Development

Previous Projects

Focus on lean product development, digital transformation and engineering methodology implementation

OTT HydroMet

04/2024 – Present

Fellbach, Germany

Impact:

Current focus on embedding Industry 4.0 principles and robust process models.

  • Digitalisation Study: Currently leading a study on IoT and AI/ML applications to support the development of smart products.
  • Process Development: Developing a remanufacturing process model.
  • Performance Metrics: Defining metrics for product development and digital transformation performance measurement.

Alaziziah Group

05/2023 – 09/2025

Saudi Arabia

Impact:

Farm digital transformation and IoT application.

  • Digital Transformation Study: Conducted a comprehensive study of digital transformation for agricultural operations.
  • IoT Network Implementation: Implemented IoT network to optimise the irrigation and fertilisation processes of Alaziziah Palm Trees Farm, resulting in a more than 20% reduction in operational costs.
  • Olive Oil Processing Digitalisation: Studied the digital transformation of the Olive Oil processing for Alaziziah Group.
  • Machine Condition Monitoring: Researched and implemented a machine condition monitoring system for water pumps at Alaziziah Farm in Saudi Arabia.

MBF Holding

05/2023 – 01/2024 & 02/2012 – 09/2012

Sharjah, UAE

Impact:

Study of operational excellence, innovation, knowledge management and design thinking.

Atlas Copco UK

05/2019 – 11/2025

Flintshire, Wales

Impact:

Spearheaded the complete transformation of the Product Development (PD) process, embedding a Lean and Agile PD environment.

  • SBCE implementation: Successfully drove the implementation of three Set-based Concurrent Engineering (SBCE) applications.
  • Digitalisation: Oversaw the development of a Digital Twin and IoT for the Compact Bulk Vibrator.
  • Strategy & Metrics: Defined metrics for Lean Product Development and Digital Transformation performance measurement. Conducted research into IoT and AI applications to support the new process model.

Banaa Group

05/2014 – 09/2016

Jeddah, Saudi Arabia

Impact:

Knowledge management to improve services and performance of Zamzam Charity.

Jaguar Land Rover – JLR

02/2016 – 09/2017

Coventry, United Kingdom

Impact:

Applied core Lean methodologies to critical automotive sub-assemblies to drive efficiency.

  • SBCE application: Successfully applied Set-based Concurrent Engineering (SBCE) on the brake sub-assembly.
  • Process Improvement: Implemented A3 thinking for problem resolution. Managed PD knowledge related to the engineering design of the brake system.

Rolls-Royce

09/2011 – 12/2015

London, United Kingdom / Bristol, United Kingdom

Impact:

Directed the strategic transformation of traditional PD into a robust Lean PD environment within the high-stakes aerospace sector.

  • Methodology mastery: Executed the detailed application of Set-based Concurrent Engineering (SBCE).
  • Knowledge management: Established processes for managing PD knowledge for the engineering design of fan and investment casting.
  • Tools & systems: Developed a knowledge-based trade-off curve to support SBCE and pioneered a Design Methods and Tool Navigator (using iPad) for Set-Based Design applications.

GETRAG Automotive Transmission

01/2012 – 09/2013

Cologne, Germany

Impact:

Assessment of Lean Product Development, management of PD knowledge, and training implementation.

Global Building Materials Company

05/2008 – 09/2020

Impact:

Several operational excellence projects and benchmarking studies to improve process efficiencies.

  • Sustainability Practices: Implemented sustainability best practices across manufacturing operations.
  • BIM & Digital Transformation: Conducted a study on Building Information Modeling (BIM) and digital transformation for construction materials production.
  • Agile Product Development: Applied Agile approach in product development and management processes.

Visteon Corporation

02/2009 – 12/2014

Chelmsford, United Kingdom

Impact:

Integrated advanced engineering software and process improvement into automotive electronics development.

  • KBE Software: Designed and implemented knowledge-based engineering (KBE) software for enhanced product design validation.
  • Process Application: Applied set-based concurrent engineering (SBCE) and used A3 thinking for complex EMC (Electromagnetic Compatibility) design problem solving.

Caltec Cranfield

United Kingdom

Impact:

Applied advanced SBCE principles to complex fluid dynamic and separation systems.

  • SBCE Applications: Led the application of Set-based Concurrent Engineering (SBCE) on both an oil/water separator and a Surface Jet Pump.
  • Methodology Support: Developed a knowledge-based Trade-Off Curve to support the SBCE application of the Surface Jet Pump.